San Diego Humane Society and SPCA

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Dare to BULL-ieve…in Pit Bulls

San Diego Humane Society, San Diego County Department of Animal Services and Chula Vista Animal Care Facility Celebrate Pit Bulls in Honor of National Adopt-a-Shelter Dog Month

SAN DIEGO - October 3, 2012 - October is National Adopt-a-Shelter Dog month, and the San Diego Humane Society, the San Diego County Department of Animal Services and the Chula Vista Animal Care Facility is celebrating its pit bull companions all month long with special events and activities. “Dare to BULL-ieve” will celebrate the love and companionship of the pit bull. Throughout October, the San Diego Humane Society is waiving adoption fees for pit bull mixes, offering other special incentives, resources and events to celebrate the misunderstood breed and encourage responsible pit bull ownership.

“Pit bull breeds tend to remain in our care longer than other dog breeds, at no fault of their own. Our pit bulls receive personalized training during their time at the shelter, so that when they get adopted, they’re ready to be an amazing member of the family,” said Dr. Gary Weitzman, president and CEO of the San Diego Humane Society and SPCA.  “The purpose of this pit bull campaign is to help everyone see what loving companions pit bulls can make when given the right training, care and environment. We hope to also reinforce the bond between pit bulls and their owners, while promoting pit bull adoptions.”

Adoption Fees for all pit bull mixes will be waived during the month of October at the following animal shelters:

  • San Diego Humane Society, Central Campus: 5500 Gaines Street in San Diego
  • San Diego Humane Society, North Campus: 2905 San Luis Rey Road in Oceanside
  • County of San Diego Department of Animal Services:  5480 Gaines Street in San Diego
  • Chula Vista Animal Care Facility:  130 Beyer Way in Chula Vista

Month-Long Promotions at the San Diego Humane Society:

The first 200 people to adopt a dog during the month of October will receive a free dinner certificate from San Diego Home Cooking (while supplies last)

Fit Your Pit:
Pit bull owners will receive 30 percent off Sense-ation harnesses from the San Diego Humane Society’s retail store, Muttique (the discount will be increased to 50 percent when you trade in your choke or prong collar for a cozy Sense-ation harness!)

Spoil Your Pit:

  • Free microchipping for pit bulls
  • Free engraved name tags for pit bulls
  • Free dog license for pit bulls (in the cities of Oceanside and Vista)
  • Ask about free spay/neuter vouchers! (while supplies last)

Special Events:

Bully Beauty Contest – there will be celebrity judges (including AJ Machado from Energy 103.7), prizes for pit bulls with beauty inside and out, food trucks and “Ask a Trainer” booth to answer all of your behavior and training questions. Brad Wills from Fox5 will be the emcee of the events.

  • October 6th: 11am – 2pm at our Central Campus (5500 Gaines Street in San Diego)
  • October 20th: 11am – 2pm at our North Campus (572 Airport Road in Oceanside)

Pit Bull Ambassador Workshop – will address many of the myths surrounding pit bull mixes and offer tips and tricks to help current and future owners help their dog to becoming breed ambassadors.

  • October 13th: 10 – 11:30am at our Central Campus (5500 Gaines Street in San Diego)
  • October 27th: 10 – 11:30am at our North Campus (572 Airport Road in Oceanside)

For more information, and to see a full list of events and activities, please visit:


adobe pdf Download the Press Release


About the San Diego Humane Society and SPCA
Serving San Diego County since 1880, the San Diego Humane Society and SPCA’s scope of social responsibility goes beyond adopting animals.  The Humane Society offers San Diegans a wide range of programs and services that strengthen the human-animal bond, prevent cruelty/neglect, provide medical care and educate the community on the humane treatment of animals.

As one of San Diego’s oldest nonprofit organizations, the Humane Society has campuses in both San Diego and Oceanside and is supported solely through contributions, grants, bequests, investments, proceeds from the Muttique retail store, and small fees for services.  For more information or to see current animals available for adoption, please visit


Media Contact:
Kelli Herwehe
(619) 243-3419 office
(619) 250-6801 cell


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